Our Story 2025

How It Started

Most Men Weren't Taught This: I Wasn't Either.

If you want to take care of yourself and have unused beard oil rolling around in your bathroom drawer, you're not alone. If your partner keeps "suggesting" you should moisturize, this is for you. If you've bought products that promised transformation but delivered confusion, you are in the right place.

I get it because I was you. In college, I told my female friends I shampooed my hair daily. I was frustrated it was always dry and unmanageable. They stopped mid-conversation. "Wait, you shampoo daily AND don't condition?!" They weren't mocking me, they were genuinely shocked. To them, this was basic knowledge. To me, it was breaking news.

That moment exposed an uncomfortable truth. Women were taught skincare routines and self-care basics from a young age. We got handed a bar of Irish Spring and a "figure it out" pat on the back. The result? Millions of striving & successful men looking a decade older with dry skin and untamed, flakey beards. Bathroom drawers full of abandoned products collecting dust; what we call "drawer oil".

My Drawer Oil Era

For the next decade, I lived that frustrating cycle. Buy a product from the drug store, big box retailer or some influencer swore by. Use it twice. React badly to the synthetic fragrances and unneccesary, harsh ingredients. Not know how to use it. Watch it migrate to the drawer graveyard. Repeat.

My girlfriend would drop hints. "Maybe you should try that beard oil again?" But getting grooming advice from your partner hits different. It feels like failure, even when they're trying to help. Plus, she probably doesn't know how to take care of a beard anyway.

I'd watch YouTube tutorials. They were always about the creator's perfect routine. Their perfect genetics. Their perfect products. Never about my sensitive skin. Never about my coarse beard or my actual life. I was collecting information without implementation. Products without purpose.

The breaking point came one morning. I looked in the mirror and did the math. I'd spent more on unused grooming products than a car payment. And I still looked like I'd never touched any of them.

The 30-Day Turning Point

Everything changed when I stopped trying to figure it out alone. I found someone who'd been exactly where I was. Overwhelmed, confused, skeptical. But he'd come out the other side. Not some Instagram model. Just a regular guy who'd cracked the code through trial and error.

He didn't dump information on me. He gave me one simple routine. Then he checked in daily. "Did you do it today?" That's it. A text every morning for 30 days.

The first week was easy, I was motivated and saw some differences. The second week, resistance kicked in, excuses started pilling up. This is where I'd always quit before. But that daily text kept me going. By week three, both my girlfriend and I noticed changes. My beard wasn't just softer. It had actual shape. My skin wasn't just less dry. It looked younger.

By day 30, I'd built a habit I'd never had before: consistency.

But here's what really happened. I became someone who keeps promises to himself.

Why Peer-to-Peer Coaching Actually Works

After my transformation, I started helping men at farmers markets. I'd give 20-minute consultations. I'd overwhelm them with everything they needed to know. They'd leave excited with products in hand. Then I'd never hear from them again, not knowing if my education helped.

That's when I realized the truth. Men don't need more information. We need accountability from someone who gets it.

The Lumbazzi Proper 30 system is stupid simple:

  • One starter routine (not 47 YouTube videos)
  • Daily accountability texts (not weekly check-ins you'll skip)
  • Real-time answers when questions come up (and they will)
  • A coach who's been in your exact position (not your wife reading from a blog)

We added a guarantee because we know you're skeptical. You should be. You've tried before and failed. So here's the deal. Check in daily for 30 days. Actually use the products. If you don't see visible results, you get your money back.

Why does this work when nothing else has? It flips the script. You go from "trying to remember" to "refusing to break the streak."

The Proof Is in the Pictures

We don't need polished before-and-afters in perfect lighting. We have something better. Regular guys taking bathroom selfies. Day 0 to Day 30 transformations. Patchy, dry disasters becoming groomed, confident men.

The text message threads tell the real story:

  • Day 3: "Is it supposed to have this shine?"
  • Day 8: "My wife just asked what I'm doing different"
  • Day 14: "Almost forgot this morning but didn't want to break my streak"
  • Day 22: "Can you believe this is the same beard?"
  • Day 30: "First time I've ever stuck with something like this"

The truly dedicated men extend to our 90-day program from the beginning. That's where the real unlocks happen.

This Is About More Than Your Beard

Here's what I've learned after helping over 1000 men. The man who masters his morning routine changes. He becomes more reliable at work. More present with his family. More confident in every interaction.

Look in the mirror and see someone who takes care of himself. Not perfection, just intention. You see someone capable of keeping bigger promises. Someone who can commit to the hard stuff. Why? Because he's proven he can commit to the small stuff.

This isn't about vanity. It's about becoming the man who does what he says he'll do. It starts with the promise you make to yourself, every morning.

Our mission at Lumbazzi is simple: help one million men make and keep that promise. Not through motivation. Not through more information. But through showing up every single day for 30 days. Until it becomes who you are.

Your Drawer Oil Era Ends Today

You have two choices right now. Close this page and let those bottles keep rolling around your drawer for another year. Or take 60 seconds to find out exactly what your skin and beard need.

Take the quiz. Get your $49 starter kit with only the essentials or upgrade for journey to more premium accountability. No overwhelming product libraries. Start your 30 days of accountability the day you get your product.

The man you want to become is waiting. He's on the other side of 30 consistent mornings.

And he's been waiting long enough.

Start Your 60-Second Assessment →

P.S. — If you're thinking "I'll start next month," you won't. The only difference between men who transform and men who don't? One group started today. Which one are you?

Meet Your Coach

My name is Ryan Lombardo, Co-Founder of Lumbazzi! I've helped 1000+ men just like you with beard flakes, itch, & dryness and their skin.

As men, we were not taught how to take care of our beard or skin. We want to, but the information available is overwhelming & not personalized. This leads us to lost time, effort and money.

We help you solve this with Proper 30 Coaching.

After 30 days we'll solve your beard/skin problems & you will know:

  1. How frequently to use your products
  2. Which products to use
  3. How much to use and in what order
  4. Answers to any questions you've ever had about your routine & more!

Want to get started? Take the 60 second quiz below and we'll guide you to the right choices for you. As a bonus, we will provide the full routine breakdown we suggest based on your unique beard and skin (even stuff we don't sell).