rooted routines

Routines

The ritual, assembled. Choose your depth.

Choose your depth

One standard, either way. Every box is sixty days of the morning, and every box ships free.

The Full Routine

The Signature

the whole ritual, one decision
$145Save 31%
$210 bought separately · ships free
  • Four Proper Bars
  • Soap Holder
  • Lip Balm
  • Beard Oil
  • Beard Brush
  • Face Oil
Build this routine

The Elevated

itch and flakes, retired
$95Save 30%
$135 bought separately · ships free
  • Four Proper Bars
  • Soap Holder
  • Lip Balm
  • Beard Oil
  • Beard Brush
Build this routine

The Foundation

new here? the shower, handled
$50Save 30%
$71 bought separately · ships free
  • Four Proper Bars
  • Soap Holder
  • Lip Balm
Build this routine
The Full Routine

The No Beard Routine

clean-shaven, the whole face
$105Save 28%
$146 bought separately · ships free
  • Four Proper Bars
  • Soap Holder
  • Lip Balm
  • Face Oil
Build this routine

The Foundation

new here? the shower, handled
$50Save 30%
$71 bought separately · ships free
  • Four Proper Bars
  • Soap Holder
  • Lip Balm
Build this routine

Two minutes, daily

The morning order: cleanse, condition, finish. The rest of the day is yours.

  1. 01 · cleanse

    The Proper Bar

    Cold-process soap, poured slow with coconut, castor and olive oils. Where the routine begins.

  2. 02 · condition

    Beard Oil

    Jojoba, sweet almond and argan absorb fast, softening the beard by treating the skin beneath it.

  3. 03 · finish

    Face Oil

    Three drops, pressed in. The morning's final step: skin that looks rested, because it is.

How the sixty-day system works

One decision, then it looks after itself. Your box carries sixty days of the routine; the refill arrives as it runs out, at 15% off. You never have to remember or re-order.

day one

Your first box

The complete routine, boxed as a set: sixty days of soap, oils and the durables you keep for good. Ships free, and the sixty-day guarantee starts the day it lands.

Choose your routine
day sixty, and every sixty after

Every box after

The Replenishment: just the consumables, every two months, 15% off and shipped free, timed to land as the last bar goes. It comes pre-selected at checkout; switch to one-time there, or pause, swap and cancel online any time.

How refills work

Plain answers

What's in each Routine?

Every Routine is sixty days of the morning in one box. The Foundation carries four Proper Bars with a walnut holder and a lip balm on the house. The Elevated adds beard oil and a walnut brush. The Signature is everything in The Elevated, completed by the Face Oil: the whole ritual in one box. Clean-shaven? The No Beard Routine keeps the Face Oil and the four bars and drops the beard gear. Every routine ships free.

Can I choose my scents?

Yes. Every Routine page lets you pick your bars and your oil scent before it goes in the cart.

How does the subscription work?

It's already built in. Every routine comes with The Replenishment pre-selected: your box is the first sixty days, and the consumables (bars and oils, never the brush or holder) return every two months at fifteen percent off, shipped free. You'll see it at checkout before you pay, and you can switch to a one-time order there instead. Pause, change the cadence, swap scents or cancel online any time.

Is a Routine a good gift?

It's built for it. One order holds the complete ritual, and the sixty-day guarantee travels with it: if he doesn't love it, it's on us.

still deciding?

Answer a few questions instead.

We'll point at one routine and tell you why. No wrong answers.

Question 1 of 5 Do you keep a beard?
Question 2 of 5 Sixty days from now, what is different?Pick as many as apply.
Question 3 of 5 What is actually going on right now?Pick as many as apply.
Question 4 of 5 If only one of those got fixed, which one?
Question 5 of 5 How many steps will you actually keep up?