The Foundation

The shower, handled. Four Proper Bars in the scents you pick, a walnut holder to dry them on, and a lip balm on the house.

$71.00$50.00
Worth $71 bought separately
Ships free

Choose your scents

Your picks travel with the order all the way to the packing slip.

Purchase options

Sixty days. Love it, or it's on us.

  • Refunded in full if it isn't better. Nothing to post back.
  • Ships free over $50. Every renewal ships free.
the short version
Included
Four Proper Bars in the scents you pick · walnut soap holder · lip balm, on the house
Lasts
Sixty days, at two bars a month
Performance
Cold-process lather that cleans deeply without stripping, on face, beard and body

About this one

The shower, handled for a season.

For the man who wants to smell good and stay stocked without thinking about either. Four Proper Bars of your choosing, plus the walnut holder that keeps each bar dry between showers. Every bar is cold process, built on saponified coconut, olive and castor oils with shea butter and aloe vera: a rich, silky lather that never asks you to put body wash on your face again. A lip balm rides along on the house. Worth $71 bought separately; yours at $50. The shower is the foundation. This sets it.

You choose it: four Proper Bars from Mud Men, Midnight Rush, Fresh Meadows, Freshly Minted and Clean Slate. Mix the woods, the musk, the meadow, or keep it plain.

What's in it

  • 4 Proper Bars (your choice of five)
  • Walnut Soap Holder
  • lip balm on the house

Every scent in this routine

You pick your bars above. Here is what each one smells like and what is in it, so the names mean something before you choose.

The Proper Bar

Woodsy and earthy. Wet cedar, turned earth, a cold current of mint

Essential oils
Cedarwood, patchouli and peppermint
Also in it
Charcoal and Dead Sea mud, which draw out oil and grit without the squeak
Ingredients
Saponified coconut, olive & castor oils · shea butter · coconut cream · organic aloe vera juice · charcoal · Dead Sea mud · kaolin clay · mineral salt · essential oils of cedarwood, patchouli & peppermint

Deep musk and leather. It carries, and it stays on all day

Essential oils
Vetiver and bergamot
Also in it
Indigo powder, which is where the depth of color comes from
Ingredients
Saponified coconut, olive & castor oils · shea butter · coconut cream · organic aloe vera juice · indigo powder · kaolin clay · mineral salt · essential oils of bergamot & vetiver

Crisp and green. It clears the head before anything else can crowd it

Essential oils
Lemongrass, eucalyptus and basil
Also in it
Spirulina powder, for the green and the nutrients that come with it
Ingredients
Saponified coconut, olive & castor oils · shea butter · coconut cream · organic aloe vera juice · spirulina powder · kaolin clay · mineral salt · essential oils of lemongrass, eucalyptus & basil

Cool and faintly sweet. The first breath of air on a winter walk

Essential oils
Spearmint and basil
Also in it
Spirulina powder, for antioxidants and the color
Ingredients
Saponified coconut, olive & castor oils · shea butter · coconut cream · organic aloe vera juice · spirulina powder · kaolin clay · mineral salt · essential oils of spearmint & basil

None. No essential oils, no botanical powders, nothing to clash with your cologne

Made for
Sensitive skin, and households that keep fragrance out
Also in it
Kaolin clay to draw out impurities, mineral salt to balance the finish
Ingredients
Saponified coconut, olive & castor oils · shea butter · coconut cream · organic aloe vera juice · kaolin clay · mineral salt · no fragrance, no colorants

Every bar is cold-process and cured up to six weeks. Same base formula throughout: the botanicals are what change.

The ritual

Bar on the holder to dry between showers: one in rotation, three in the drawer, and sixty days go by without a reorder.

Shipping & returns

  • Sixty days: use it daily, and if your routine isn't better, we'll make it right. Full refund, no return post required.
  • Shipping: complimentary over $50, and every subscription renewal ships free.
  • Subscriptions: skip, change the cadence, or cancel any time from your account.
plain answers
How long does a bar last?
One bar typically lasts a month. Take two a month if you like to lather lots or you share the shower. Standing it on the walnut soap holder when you're done can extend a bar's life up to 2x. Our Routine Bundles come with everything you need!
Will it dry my skin out?
It shouldn't. These are cold-process bars built on coconut, olive and castor oils with shea butter, so they clean without the squeak that detergent soap leaves behind.
Which should I start with?
If you're not sure, start with a single bar rather than a routine. If you already know you want the whole morning handled, the routines work out cheaper than buying the same pieces separately.
How does the subscription work?
Your first box is the first sixty days. After that only the consumables return, monthly, every two months or every three, whichever you pick, at fifteen percent off, and renewals ship free. You'll see it at checkout before you pay, and you can pause, change the timing or stop it online whenever you like.
the rest of it

Complete the ritual

What the regulars keep beside it.

Best Seller

Mud Men

12 reviews
cedarwood & mint over charcoal and dead sea mud
or Subscribe & Save 15%
$12.00

The bar the rest of the routine is built around.

Face Oil

1 review
chamomile & blue tansy · three drops daily
or Subscribe & Save 15%
$75.00

The step that changes how rested your face reads.

Soap Holder

slatted walnut · dries the bar between showers
$15.00

Keeps the bar dry between showers, which nearly doubles how long it lasts.

“My beard flaking is at a minimum, my wife loves the smell & how soft it is. Looks fuller to me too.”

Louis, verified customer

“Smoother, softer, and much more manageable. Twenty-eight days makes a habit.”

Randy, verified customer

“My beard is looking and feeling great; my stylist even commented on how soft my beard is.”

John C., verified customer

Sixty days. Love it, or it's on us.

Use it daily. If your routine isn't better in sixty days, we'll make it right: full refund, no return post required.

The full promise