
The Foundation
The shower, handled. Four Proper Bars in the scents you pick, a walnut holder to dry them on, and a lip balm on the house.
Sixty days. Love it, or it's on us.
- Refunded in full if it isn't better. Nothing to post back.
- Ships free over $50. Every renewal ships free.
- Included
- Four Proper Bars in the scents you pick · walnut soap holder · lip balm, on the house
- Lasts
- Sixty days, at two bars a month
- Performance
- Cold-process lather that cleans deeply without stripping, on face, beard and body
About this one
The shower, handled for a season.
For the man who wants to smell good and stay stocked without thinking about either. Four Proper Bars of your choosing, plus the walnut holder that keeps each bar dry between showers. Every bar is cold process, built on saponified coconut, olive and castor oils with shea butter and aloe vera: a rich, silky lather that never asks you to put body wash on your face again. A lip balm rides along on the house. Worth $71 bought separately; yours at $50. The shower is the foundation. This sets it.
You choose it: four Proper Bars from Mud Men, Midnight Rush, Fresh Meadows, Freshly Minted and Clean Slate. Mix the woods, the musk, the meadow, or keep it plain.
What's in it
- 4 Proper Bars (your choice of five)
- Walnut Soap Holder
- lip balm on the house
Every scent in this routine
You pick your bars above. Here is what each one smells like and what is in it, so the names mean something before you choose.
The Proper Bar
Woodsy and earthy. Wet cedar, turned earth, a cold current of mint
- Essential oils
- Cedarwood, patchouli and peppermint
- Also in it
- Charcoal and Dead Sea mud, which draw out oil and grit without the squeak
- Ingredients
- Saponified coconut, olive & castor oils · shea butter · coconut cream · organic aloe vera juice · charcoal · Dead Sea mud · kaolin clay · mineral salt · essential oils of cedarwood, patchouli & peppermint
Deep musk and leather. It carries, and it stays on all day
- Essential oils
- Vetiver and bergamot
- Also in it
- Indigo powder, which is where the depth of color comes from
- Ingredients
- Saponified coconut, olive & castor oils · shea butter · coconut cream · organic aloe vera juice · indigo powder · kaolin clay · mineral salt · essential oils of bergamot & vetiver
Crisp and green. It clears the head before anything else can crowd it
- Essential oils
- Lemongrass, eucalyptus and basil
- Also in it
- Spirulina powder, for the green and the nutrients that come with it
- Ingredients
- Saponified coconut, olive & castor oils · shea butter · coconut cream · organic aloe vera juice · spirulina powder · kaolin clay · mineral salt · essential oils of lemongrass, eucalyptus & basil
Cool and faintly sweet. The first breath of air on a winter walk
- Essential oils
- Spearmint and basil
- Also in it
- Spirulina powder, for antioxidants and the color
- Ingredients
- Saponified coconut, olive & castor oils · shea butter · coconut cream · organic aloe vera juice · spirulina powder · kaolin clay · mineral salt · essential oils of spearmint & basil
None. No essential oils, no botanical powders, nothing to clash with your cologne
- Made for
- Sensitive skin, and households that keep fragrance out
- Also in it
- Kaolin clay to draw out impurities, mineral salt to balance the finish
- Ingredients
- Saponified coconut, olive & castor oils · shea butter · coconut cream · organic aloe vera juice · kaolin clay · mineral salt · no fragrance, no colorants
Every bar is cold-process and cured up to six weeks. Same base formula throughout: the botanicals are what change.
The ritual
Shipping & returns
- Sixty days: use it daily, and if your routine isn't better, we'll make it right. Full refund, no return post required.
- Shipping: complimentary over $50, and every subscription renewal ships free.
- Subscriptions: skip, change the cadence, or cancel any time from your account.
How long does a bar last?
Will it dry my skin out?
Which should I start with?
How does the subscription work?
Complete the ritual
What the regulars keep beside it.
The bar the rest of the routine is built around.
The step that changes how rested your face reads.
Keeps the bar dry between showers, which nearly doubles how long it lasts.
“My beard flaking is at a minimum, my wife loves the smell & how soft it is. Looks fuller to me too.”
Louis, verified customer
“Smoother, softer, and much more manageable. Twenty-eight days makes a habit.”
Randy, verified customer
“My beard is looking and feeling great; my stylist even commented on how soft my beard is.”
John C., verified customer

Sixty days. Love it, or it's on us.
Use it daily. If your routine isn't better in sixty days, we'll make it right: full refund, no return post required.
The full promise






